Effective Date: 20 November 2024

At Optimitry, we are committed to protecting the privacy and security of our users. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you interact with our PPC platform.

1. Information We Collect

1.1 Personal Information

• Name, email address, phone number, and other contact details provided during account registration or correspondence.
• Billing information, including payment details when subscribing to our services.

1.2 Platform Usage Data

• IP addresses, browser types, device information, and operating system details.
• Data on your interaction with the platform, such as session activity, page views, clicks, and search queries.

1.3 Campaign Data

• Data related to PPC campaigns managed through our platform, including keywords, ad copy, budgets, and performance metrics.

1.4 Third-Party Integrations

• Data imported from third-party platforms (e.g., Google Ads, GA4) that you authorise us to access, including account IDs, campaign performance data, and analytics metrics.

2. How We Use Your Information

2.1 Platform Functionality

• To provide and manage our PPC platform services.
• To process payments and manage billing.

2.2 Campaign Optimisation

• To analyse campaign performance and recommend improvements.
• To implement automated campaign adjustments based on user-defined rules and platform algorithms.

2.3 Communication

• To send account notifications, service updates, and promotional materials (if opted in).
• To respond to your queries and support requests.

2.4 Security and Compliance

• To monitor for fraudulent activity and protect against unauthorised access.
• To comply with legal obligations and enforce terms of service.

3. Sharing Your Information

3.1 Service Providers

• Third-party vendors who assist with payment processing, analytics, and hosting services.

3.2 Third-Party Integrations

• Platforms you authorise us to access, such as Google Ads or Bing Ads, for the purpose of managing your campaigns.

3.3 Legal Compliance

• When required to comply with legal obligations, enforce terms, or respond to lawful requests from public authorities.

4. Data Storage and Retention

• We store your data securely using industry-standard encryption and access controls.
• Data is retained only as long as necessary to fulfil the purposes outlined in this policy or as required by law.

5. Your Rights

• You have the right to access, update, or delete your personal data. Contact us at info@optimitry.com to exercise these rights.
• You can opt out of receiving promotional emails by following the unsubscribe link in our messages.

6. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly.

7. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Email: info@optimitry.com