Optimitry runs a full audit across every campaign, ad group, and keyword — then hands you a prioritized, plain-English fix list. No dashboards to interpret. Just what's broken and what it's costing you.
No spreadsheets, no manual pulls. Connect once and Optimitry keeps auditing in the background.
Link a Google Ads account in under a minute. Read-only by default — nothing changes until you approve it.
Every script in the suite runs against your live data — wasted spend, quality score, structure, tracking, and more.
A ranked, severity-scored action list — what to fix first, the dollar impact where we can calculate it, and the specific evidence rows behind each one.
Every module below is a real, working section of the platform — not a roadmap item. Most are included on every plan; a few are tied to a specific tier, marked below.
Every audit hands you both — deliberately kept separate rather than blended into one number, because a broken foundation and bad performance are different problems with different fixes.
Measured against your own CPA and ROAS targets — not a generic benchmark — with penalties for spend that's generating zero conversions and for approvals piling up unreviewed.
Coverage across four structural checks: account & campaign asset completeness, whether conversion tracking is actually firing (not just switched on), UTM tagging completion, and GTM/tag presence on your landing pages.
Why not just one number? A brand-new account can have perfect setup health with no performance history yet to judge. A long-running account can perform brilliantly while quietly missing sitelinks or running on a broken conversion tag. Merging both into a single score would hide which problem you actually have — so we don't.
No setup fees. Cancel anytime. Every plan includes the full audit suite — plans differ by account volume and reporting depth.
Every account gets one free audit on us — full suite, one Google Ads account, with keywords, locations and audience details shown anonymized. Subscribe for ongoing scheduled audits across more accounts.
An honest look — some of this cuts in our favor, some doesn't. You should know both before you pick a tool.
| Optimitry | Optmyzr | Adalysis | Opteo | Ryze AI | |
|---|---|---|---|---|---|
| Starting price | $75/mo (fixed) | From $208/mo (billed annually; scales with spend) | $149/mo (scales with spend) | $129/mo (scales with spend) | $89/mo (entry product tier) |
| Pricing model | Flat, per-account | Scales with ad spend | Scales with ad spend | Scales with ad spend + account caps | Flat, per product tier |
| Try before you buy | One free audit, no card required — full suite, sensitive data anonymized | 14-day full-feature trial | 30–60 day full-feature trial | 14-day full-feature trial, card required | 7-day full-feature trial |
| White-label reports | ✓ Agency plan | ✓ | ✓ | ✓ | ✓ |
| Partner referral commissions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Approvals workflow | ✓ Growth & up | ✓ | ✓ | ✓ | ✓ |
| Ad platforms | Google Ads (Microsoft Ads: account connection live, full audit coverage rolling out) | Google, Microsoft, Meta, Amazon, LinkedIn, Yahoo! Japan | Google, Microsoft | Google Ads only | Google, Meta, TikTok, LinkedIn, 50+ integrations |
| Keyword-level cost-per-lead | ✓ Native, Growth & up | Partial — via GA4/conversion import | Partial — via GA4/conversion import | No native keyword CRM/CPL tracking | No native keyword CRM/CPL tracking |
| Client presentation mode | ✓ Agency plan | ✓ | ✓ | Partial — shared dashboards, no dedicated presenter view | Partial — live dashboards and execution logs |
| What "AI" actually means here | Deterministic rules for audits & account scoring. An optional Claude-generated narrative exists in the code but hasn't fired in production yet — every insight so far has used the rule-based version. | Not independently verified | Not independently verified | Rule-based statistical anomaly detection, not generative — no LLM agents | Hybrid — rule-based bid/budget logic, with an LLM used specifically for ad copy variant generation |
The one row that stood out across every competitor we checked: not one of them does native, keyword-level, closed-loop CPL tracking — the best any of them offer is importing GA4 or platform conversion data. Optimitry traces a lead back to the exact keyword that generated it, on the Growth plan and up.
Competitor figures reflect publicly available pricing and feature information at time of writing and may change — verify current details on each vendor's site before relying on them. We picked the categories where we could verify our own numbers directly against our billing and product data; we didn't include a "total checks" comparison since we can't yet back a precise count with a source we're fully confident in. We included the "what AI actually means" row because "AI" gets used loosely across this category — we checked our own production data before writing our row, and held ourselves to the same standard.
Running one account and need to prove your work without spending a weekend building a report.
Managing a portfolio of client accounts and want to turn audits into a client-facing deliverable — and a revenue line.
An illustrative example of the kind of shift Optimitry's audit findings and approvals loop are designed to produce over a few months of consistent use.
A UK home services business cut its cost per acquisition from £110.53 to £71.31 - a 35% reduction - while generating 61 conversions against 38 in the previous period, all on a nearly identical budget of £4,350.
The gains came through a structured three-month optimisation process rather than a significant increase in spend. With just £150 more invested, the account produced 23 additional conversions, meaning the extra budget paid for itself many times over. Click-through rate also improved from 4.1% to 5.8%, pointing to stronger ad relevance and better alignment between search intent and messaging.
For a business where each job enquiry has real commercial value, bringing the CPA down by nearly £40 changes the unit economics materially. The results demonstrate what consistent, methodical account management delivers over time - not dramatic budget swings, but compounding improvements that make every pound of ad spend work harder.
Figures shown are an illustrative example based on the kind of change Optimitry's audit and approvals workflow is designed to drive, not a verified result from a named account.
One free audit, no card required — see exactly what it's costing you before you subscribe.
Run a free preview