Let Claude work on your Google Ads account without handing it the keys.
Optimitry's connector lets Claude read your account, look up what changed and what difference it made, and put suggested changes into your approvals list. A person approves each change in Optimitry. Claude cannot apply anything itself.
Early access: the connector is live, and we issue access tokens on request. It works with Google Ads accounts connected to Optimitry.
Four things Claude can do through Optimitry
Every answer says whether its figures were pulled live from Google Ads in that moment or come from Optimitry's stored audit data, and when.
Read the account
- Live pulls of campaigns, budgets, keywords and the search terms behind a keyword
- Stored results from your latest audit: spend, Quality Score by landing page, common search-term words
- The approvals waiting for you and the manual tasks Optimitry has raised
Look up what changed
- Optimitry keeps its own change log, so it goes back further than the month or so Google's API provides (from the date your account was connected)
- Each entry shows who made the change, the value before and after, and the reason where one is known
- Filter by campaign, by kind of change, or by who made it: a person, a script, or Optimitry
Say whether a change worked
- Compares the days before a change with the days after it
- Checks the result against campaigns that were not changed over the same dates
- Reports how sure it is, in four fixed levels, worked out by rules and not by the AI
Propose a change for approval
- Claude can propose a negative keyword or a keyword pause
- The proposal goes into your Optimitry approvals list with the reason and the figures behind it
- Nothing reaches Google Ads until a signed-in person approves it in Optimitry
Four answers, kept separate
"Conversions went up after we changed it" is not the same as "the change caused it". For each change, Optimitry reports the difference, the correlation, the comparison with unchanged campaigns, and one of these four levels.
Inconclusive
Too little data, or too soon after the change. Nothing can be said either way.
No detectable difference
There is enough data, and before and after are not statistically different.
Correlated
Performance did move after the change, but the change cannot be shown to be the cause.
Likely caused
Performance moved, unchanged campaigns did not move the same way, and nothing else changed in that campaign. Still not proof.
The method is fixed: at least 7 days after the change, at least 100 clicks on each side and 20 conversions in total, and a significance test on conversion rate. On low-volume campaigns the honest answer is often "inconclusive", and that is what you will be told.
What stands between Claude and your live account
These are checks in Optimitry's code. They do not depend on the AI following an instruction.
Before a proposal is queued
- Proposing is switched off for every connection until it is turned on for that access token
- The campaign or keyword is read live from Google Ads to confirm it exists and is in the state expected
- A negative keyword is refused if it would block keywords or search terms your account relies on, or part of your brand name
- A pause is refused if the keyword has converted in the last 30 days
- Brand campaigns, campaigns you have marked never-touch, monitoring-only accounts and Google Ad Grants accounts are refused
- No more than 25 proposals per account per day
Before anything is applied
- A signed-in person approves the change in the Optimitry app. Claude has no way to approve, reject or apply
- Autopilot never applies a change that was proposed through Claude
- At approval, Optimitry checks again: your per-client rules (freeze dates, allowed change types, daily cap), the same keyword safeguards, and the live state of the item
- The applied change is recorded in the change log with the reason it was approved for
- Pauses, and several other change types, can be undone from the Optimitry app
Optimitry next to Google's own server, AdKit, Markifact and Optmyzr
Each competitor cell is what that vendor's own page said when we checked it on 14 November 2026. Where a page said nothing on a point, the cell says so. We have not tested their products.
| Optimitry connector | Google Ads MCP server (Google) | AdKit | Markifact | Optmyzr MCP | |
|---|---|---|---|---|---|
| Setup | Hosted. You add our address and an access token to Claude. Early access: we issue tokens on request. | Free and open source. You host it yourself, and need a Google Ads developer token, a Google Cloud project and sign-in credentials. | Hosted. | Hosted, one-click sign-in. Listed in Claude's connector directory. | Hosted. Listed in Claude's connector directory. |
| Reading the account | Live pulls from Google Ads, plus stored audit results. Each answer is labelled live or stored, with the time. | Runs queries against the Google Ads API. | Lists campaigns, ad groups, keywords and ads, and pulls reporting. | Reporting and audits across Google Ads. | Campaign performance data and settings, plus Optmyzr's own tools. |
| What it can change | Proposes two kinds of change into your approvals list: a negative keyword, or pausing a keyword. No budgets, bids or new campaigns through Claude. | Google's guide describes it as read-only. PPC Land reported in November 2026 that the newest version adds tools for labels and assets, and that it cannot change campaigns, budgets, bids or keywords. | Creates, updates, pauses and deletes campaigns, ad groups, keywords and ads. | More than 60 Google Ads operations, including campaign creation, budgets and keywords. | Adds positive and negative keywords. Its page says broader campaign changes are not yet supported through the MCP. |
| Where a change is approved | In the Optimitry app, by a signed-in person. Not in the chat. | Not stated for campaign changes; it makes none. | In the AdKit dashboard: changes are saved as drafts first. Its page says offline conversion imports are sent to Google directly. | On an approval screen before each write. The page does not say whether that is in the chat or in a dashboard. | In the chat: a preview card you confirm. |
| Safeguards beyond approval | Account rules checked in code before queueing and again at approval: brand terms, converting keywords, never-touch campaigns, freeze dates, allowed change types, daily caps. | Not stated. | Request validation and rate limiting. Spend caps are not described. | Only the approval step is described on the page we checked. | Not stated beyond the preview step. |
| Change history | Optimitry's own log, kept beyond what Google's API provides, with before and after values, who made the change and the reason where known. | Not stated. | Can read the account's change history for the last 30 days. | Can read Google Ads change history. A log of its own is not described on the page we checked. | Reads the ad platform's change log, including whether each edit came from the platform, Optmyzr, a script or another tool. |
| Did the change work? | Before and after, a correlation test, a comparison with unchanged campaigns, and a stated level of certainty, worked out by fixed rules. | Not stated. | Not stated. | Not stated. | Lines up edits against later performance to show which changes "plausibly moved CPA". |
| Undo | Pauses and several other change types can be undone in the Optimitry app. | Not stated. | Not stated. | Not stated. | Not stated. |
| Ad platforms through the connector | Google Ads. (The Optimitry app also audits Microsoft Ads and Meta Ads.) | Google Ads. | Google, Meta, TikTok, LinkedIn, X, Reddit, Microsoft, Pinterest and ChatGPT Ads. | More than 36 platforms, including Meta, TikTok, LinkedIn, Microsoft Ads and Amazon Ads. | Google, Microsoft, Meta, Amazon, LinkedIn and Yahoo. |
| Price | No separate price has been set. Early access for Optimitry customers; plans start at £59 a month. | Free. You pay to host it. | From $29 a month listed. | Pro $79 a month, Team $249 a month. | Included in paid Optmyzr plans. Prices are not on the page we checked. |
"Not stated" means the page we read did not mention it. It does not mean the product lacks it. Products in this area change month to month, so check each vendor's site before relying on this table.
Where the others are ahead, and what ours does not do
Range of changes. AdKit and Markifact let an assistant create campaigns and change budgets. Ours proposes two kinds of change. We started with the two where we could check the account's own history before anything is queued.
Platforms. Their connectors cover many ad platforms. Ours covers Google Ads.
Setup. Markifact and Optmyzr are in Claude's connector directory with one-click sign-in. Ours is in early access, and we send you a token.
Price of entry. Google's server is free if you can host it.
Certainty. The "did it work" verdict is an observational comparison, not an experiment. On small campaigns it will often say it cannot tell.
Before you connect
Can Claude change my account on its own?
No. Through Optimitry, Claude can only add a suggestion to your approvals list, and only when proposing has been switched on for your access token. A signed-in person has to approve it in the Optimitry app.
Does Optimitry's autopilot apply what Claude proposes?
No. Proposals made through Claude are excluded from autopilot and wait for a person.
How far back does the change log go?
From the date your account was connected to Optimitry. Google's own API only provides about a month, and Optimitry keeps each change it sees from then on.
Does it work with Microsoft Ads or Meta Ads?
Not through the connector yet. The Optimitry app audits Google Ads, Microsoft Ads and Meta Ads; the Claude connector works on Google Ads accounts.
How do I get it?
It is in early access. Tell us you want it and we will send an access token for your Optimitry account.
Where the comparison comes from
All read on 14 November 2026.
- Google: googleads/google-ads-mcp on GitHub; PPC Land, report on version 0.0.6
- AdKit: adkit.so/features/ads-mcp/google
- Markifact: markifact.com/blog/google-ads-mcp-servers
- Optmyzr: optmyzr.com/solutions/optmyzr-mcp
Give Claude your account, and keep the approval.
Early access for Optimitry customers.
Ask for connector access