Find where your Google Ads budget is leaking, free.
Connect your account and Optimitry runs 90+ checks on your live campaigns, ad groups and keywords. You get two scores and a ranked list of what to fix, in plain English.
One free audit per person. A card is needed to activate it, and you are not charged unless you choose to subscribe afterwards.
The whole account, not a sample
Every check runs on your own live data. Each finding shows the rows behind it, so you can see why it was raised.
Wasted spend
- Search terms that spend without converting
- Negative keyword gaps and conflicts
- Keywords and campaigns with high spend and no conversions
Keyword structure
- Duplicate keywords and which copy to keep
- Search terms triggering several ad groups
- Match types that don't fit the campaign, and keywords getting no impressions
Conversion tracking
- Conversion actions set up or counted incorrectly
- The same conversion counted twice
- Campaigns with no tracking parameters on their URLs
Ads and Quality Score
- Why Quality Score is low, keyword by keyword
- Ad strength and unused ad assets
- Missing sitelinks, callouts and call assets
Budgets and bidding
- Campaigns limited by budget
- Bidding strategies that don't match the conversion data available
- Impression share lost to rank or budget
Settings that cost money quietly
- Search Partners and Display switched on inside Search campaigns
- Location targeting set to "interested in" instead of "in"
- Landing pages that redirect or fail
Three steps to your fix list
Create your account
Sign up and add a card. The card activates the free audit. Nothing is charged unless you subscribe later.
Connect Google Ads
Sign in with Google and choose the account to audit. Optimitry reads the account. It changes nothing.
Read your results
You get a Performance score, a Setup Health score and a list of fixes ranked by what they are costing you.
What you get free, and what needs a plan
Stated up front so there are no surprises after you connect.
Included in the free audit
- One full audit of one Google Ads account, every check included
- Both scores and the complete ranked fix list
- Suggested changes queued for you to review
- Seven days to review the results
Needs a subscription
- Seeing keywords, locations and audience details in full. In the free audit these are shown anonymised
- Applying suggested changes to your account
- Further audits, scheduled audits and more accounts
- Access to the results after the seven days
The free audit is one per person across Google Ads, Microsoft Ads and Meta Ads, not one per platform. See pricing.
Before you connect
Will Optimitry change anything in my account?
No. The audit only reads. Suggested changes wait in an approvals list, and applying them is a paid feature that always needs your sign-off.
Why do you need a card for a free audit?
Each audit uses real Google Ads API quota, so a card keeps the free audit to genuine advertisers. It is only charged if you choose a plan.
Is this a person reviewing my account or software?
Software. The checks are fixed rules run on your data, so the same account gives the same findings every time.
Can I audit Microsoft Ads or Meta Ads instead?
Yes. Your one free audit can be used on any of the three. See the Microsoft Ads audit and the Meta Ads audit.
See what your Google Ads account is costing you.
One free audit. Not charged unless you decide to subscribe.
Start your free audit