Your Bing campaigns were probably copied from Google and left alone. Check them, free.
Connect Microsoft Advertising and Optimitry audits your live campaigns, keywords and ads. You get a health score and a ranked list of what to fix, in plain English.
One free audit per person. A card is needed to activate it, and you are not charged unless you choose to subscribe afterwards.
Built for Microsoft Ads, not a Google checklist reused
Every check runs on your own live Microsoft Advertising data. Each finding shows the rows behind it.
Wasted spend
- Campaigns with high spend and no conversions
- Search terms that don't match what you sell
- Budget pacing against the month
Conversion tracking
- Whether a UET tag is active
- Spend and clicks with no conversions recorded
- Landing pages that redirect or fail
Keywords
- Duplicate keywords and negative keyword conflicts
- Keywords getting no impressions
- Match type mix and low Quality Score
Ads and extensions
- Ad strength and ads that have gone stale
- Ad groups with a single ad, or none
- Missing ad extensions and low click-through rate
Where your ads appear
- Partner sites and placements taking spend
- Search queries with unclear or double meaning
Compared with Google Ads
- Keywords that work on Google and are missing on Microsoft
- Available when both accounts are connected, which needs a plan
Three steps to your fix list
Create your account
Sign up and add a card. The card activates the free audit. Nothing is charged unless you subscribe later.
Connect Microsoft Ads
Sign in with Microsoft and choose the account to audit. Optimitry reads the account. It changes nothing.
Read your results
You get a health score and a list of fixes, with the most costly problems first.
What you get free, and what needs a plan
Stated up front so there are no surprises after you connect.
Included in the free audit
- One full audit of one Microsoft Ads account
- The health score and the complete ranked fix list
- Suggested changes queued for you to review
- Seven days to review the results
Needs a subscription
- Applying suggested changes to your account
- Further audits, scheduled audits and more accounts
- Auditing Google Ads or Meta Ads as well
- Access to the results after the seven days
The free audit is one per person across Google Ads, Microsoft Ads and Meta Ads, not one per platform. See pricing.
Before you connect
Will Optimitry change anything in my account?
No. The audit only reads. Suggested changes wait in an approvals list, and applying them is a paid feature that always needs your sign-off.
Why do you need a card for a free audit?
Each audit uses real advertising API quota, so a card keeps the free audit to genuine advertisers. It is only charged if you choose a plan.
My Microsoft campaigns are imported from Google. Is an audit still worth it?
Imported campaigns are where most problems hide: the UET tag is often missing or inactive, and negatives and bids set for Google do not suit Bing traffic. Those are the first things the audit looks at.
Can I audit Google Ads or Meta Ads instead?
Yes. Your one free audit can be used on any of the three. See the Google Ads audit and the Meta Ads audit.
See what your Microsoft Ads account is costing you.
One free audit. Not charged unless you decide to subscribe.
Start your free audit