See which of your Meta ads are tired, untested or competing with each other. Free.
Connect your Meta ad account and Optimitry audits your live campaigns, ad sets and ads. You get a score and a short list of what to fix first, in plain English.
One free audit per person. A card is needed to activate it, and you are not charged unless you choose to subscribe afterwards.
Five things that decide whether Meta spend works
Every check runs on your own live ad account data, over the last 30 days.
Campaign structure
- Campaigns running on a single ad set
- How ad sets are split across each campaign
Creative testing
- Ad sets with only one ad, so nothing is being tested
Audience overlap
- Ad sets aimed at the same people
- Duplicate targeting across ad sets
Ad fatigue
- Ads shown to the same people too often
- Ads and ad sets left unchanged for months
Ad copy themes
- The words and phrases your ads share, with their results
One score
- An overall account score from the checks above
- Recommendations for what to fix first
Three steps to your fix list
Create your account
Sign up and add a card. The card activates the free audit. Nothing is charged unless you subscribe later.
Connect Meta Ads
Approve the connection in Meta and choose the ad account to audit. Optimitry reads the account. It changes nothing.
Read your results
You get a score and a list of recommendations for what to fix first.
What you get free, and what needs a plan
Stated up front so there are no surprises after you connect.
Included in the free audit
- One full audit of one Meta ad account
- The score and the complete list of recommendations
- Suggested changes queued for you to review
- Seven days to review the results
Needs a subscription
- Applying suggested changes to your account
- Further audits, scheduled audits and more accounts
- Auditing Google Ads or Microsoft Ads as well
- Access to the results after the seven days
The free audit is one per person across Google Ads, Microsoft Ads and Meta Ads, not one per platform. See pricing.
Before you connect
Will Optimitry change anything in my ad account?
No. The audit only reads. Suggested changes wait in an approvals list, and applying them is a paid feature that always needs your sign-off.
Why do you need a card for a free audit?
Each audit uses real advertising API quota, so a card keeps the free audit to genuine advertisers. It is only charged if you choose a plan.
Does the audit cover Instagram as well?
Yes. It audits the Meta ad account, so every campaign in it is included wherever its ads are shown.
Can I audit Google Ads or Microsoft Ads instead?
Yes. Your one free audit can be used on any of the three. See the Google Ads audit and the Microsoft Ads audit.
See what your Meta ads are costing you.
One free audit. Not charged unless you decide to subscribe.
Start your free audit